In Southern California, cafécito is king. McDonald’s has long been the go-to for a quick, convenient and effective coffee experience—whether just getting off a shift or just getting up for one. To serve this community of aficionados, Southern California McDonald’s restaurants piloted a program to make our coffee even better – guaranteed.
Our biggest market here in Southern California and the main audience of the campaign, the Hispanic community, had a full 360 approach including radio, digital, video, outdoor and social.