J-LO & SHAKIRA WERE SLATED FOR THE SUPER BOWL HALFTIME SHOW…

Everyone knew this show was not to be missed. With the game in Miami, and the whole world watching, Smart&Final jumped at the opportunity to riff off of the rich culture and spicy latin flavor that would be infused into the big game. We took a festive approach that tapped into the intricacies of Latin cultural food insights and doused with bright saturated color.