In 2023, a Mexican beer became the best-selling beer in the United States. However, it wasn’t Corona. In fact, Corona didn’t even rank in the top three.

To turn things around, Corona USA collaborated with 3AM Social Media agency to connect the brand even more with existing Corona buyers and next-gen consumers.

The creative team developed a social media strategy that elevated Corona’s personal, situational and cultural relevance. By establishing a more consumer-forward voice and creating value-driven content.

As a result, we engaged with culture as trending moments put us in the center of the conversation. Storytelling allowed us to engage more with our audience.