Moving is ranked as one of life’s most stressful events. Nearly a third of adults, who are likely to move in the next year, say it would be more difficult to live without Internet for two days after a move than to live without water.

With around 40 million people expected to move this year, Xfinity’s Movers program cuts the average time to transfer services to just one minute, allowing customers to schedule their move easily from anywhere.

We brought this multicultural message to life through targeted social ads, personalized app notifications, and broadcast commercials showing movers finding instant relief. The result? Thousands of stress-free moves, happier customers, and a brand that proved it understands what really matters when life gets messy… staying connected.